Microsoft Copilot · Microsoft
Answer website visitors' product questions with handoff to live chat
Microsoft built Ask Microsoft, a web agent on Microsoft.com, with Copilot Studio; it answers product, pricing and support questions, adapts to the page a visitor is on, and hands off to human chat agents when needed.
What they did
The Azure product site team prototyped the agent in Copilot Studio, launched in a few weeks, then added ten more product sites at about two a week. It moved from fixed topic flows to generative orchestration, with sub-agents each grounded on one part of the site, such as Azure, Microsoft 365, pricing and trial pages, and an orchestrator that picks or combines them. Visitors can switch to a live Microsoft agent and come back, and a separate email agent follows up on abandoned carts and unfinished trial sign-ups.
How it went
Microsoft says latency fell by up to 61% on the Microsoft 365 site, human-handled chat volume dropped by up to 70%, and Azure trial starts rose 16% in similar tests.
Worth knowing
This is Microsoft describing its own deployment of its own product; most figures are best-case up to values with no method or baseline, and some features were still planned.
Try it with Microsoft Copilot
Build a website help agent for <your company website> that answers questions only from <your product pages, pricing page and FAQ>. Split it by topic, for example products, pricing and sign-up, and make answers shorter on checkout pages. When a visitor asks about billing disputes, account access or anything not covered, offer a handover to <your live chat or support email>. Give me 20 test questions with the expected answers before going live.
We wrote this prompt from the case. Replace the parts in angle brackets with your own details.
What this label means: Vendor says
The maker describes it on its own site or launch post. It shows what the product is meant to do, with no independent result.
Real cases of AI agents at work, from every major agent, each linked to where it was first reported. Rewritten in our own words, most with a prompt you can try. These are not Wize customers.