Gemini · Google
Write personalized marketing emails in your brand voice
Cruise line Virgin Voyages had its creative team build an email agent on Gemini Enterprise, trained on internal brand frameworks, to write personalized campaign emails. The company says it cut campaign copy time by an estimated 40%.
What they did
The creative team built the agent on Google's Gemini Enterprise platform without needing technical skills, feeding it the company's internal brand frameworks so drafts match its distinctive tone. It produces personalized outreach for different audiences, and marketers direct and review the campaigns. It was the first of more than 50 agents the company rolled out.
How it went
The company says the marketing team cut time spent writing campaign copy by an estimated 40%, and credits AI-generated campaigns with a 28% year-over-year rise in July sales.
Worth knowing
This comes from a joint press release with Google; the time saving is an estimate and the sales rise is not separated from other factors. The company notes agents still need clear direction from domain experts.
Try it with Gemini
You write marketing emails for <your brand>. Read <brand voice guide> and the past campaigns in <campaign folder>, then draft three versions of an email promoting <offer> for <audience segment>, each with a subject line and preview text. Keep the tone consistent with the guide, flag any claim I need to check, and do not send anything.
We wrote this prompt from the case. Replace the parts in angle brackets with your own details.
What this label means: User reports
Someone using it at work posted about it. Any numbers are theirs, so we write "the poster says".
Real cases of AI agents at work, from every major agent, each linked to where it was first reported. Rewritten in our own words, most with a prompt you can try. These are not Wize customers.