Custom agent · Built in-house
Coach sellers on their live-stream selling with an AI agent
Thai direct-selling company Giffarine launched an AI Coach agent for its sellers, built on Microsoft Azure AI Foundry with consultancy FRONTIS, that analyzes sellers' videos, writes scripts and gives personalized advice for live selling.
What they did
Sellers fill in a questionnaire so the coach adapts to their own strategy and style. The agent then analyzes their videos, generates selling scripts and gives personalized coaching focused on live-stream selling, available around the clock. The aim is for sellers to learn online selling on their own and save time.
How it went
The company says it is the first AI sales coach in Thailand's direct-selling industry and expects it to grow sales, its seller base and its customer base.
Worth knowing
This is a launch announcement on Microsoft's newsroom, so there are no measured results yet and it does not say how many sellers use the coach.
Try it with Custom agent
I sell <your products> through live streams on <platform>. Here is a transcript or recording of my last live session: <file>. Review it like a sales coach: point out where I lost viewers' attention, where my product explanation was unclear, and where I missed a call to action. Then write a tighter script for my next 15-minute live, in my own speaking style, with three opening hooks to choose from.
We wrote this prompt from the case. Replace the parts in angle brackets with your own details.
What this label means: Vendor says
The maker describes it on its own site or launch post. It shows what the product is meant to do, with no independent result.
Real cases of AI agents at work, from every major agent, each linked to where it was first reported. Rewritten in our own words, most with a prompt you can try. These are not Wize customers.